17th September 2019, Barcelona. This last summer, Red Bull and Immfly delivered an on-board product sampling and brand activation marketing action to flying passengers.
Global brands targeted by destination.
Immfly implemented a campaign for a newcomer product from Red Bull’s portfolio. Passengers flying to Balearic Islands were entertained with a free sample of the Red Bull Coconut Edition drink, a great start to a holiday with a cold, fresh energy boost before landing in a Balearic Paradise.
Sampling on Board: Red Bull really gives you wings!
The Austrian brand was the latest using a choice of sophisticated tools and unique onboard media formats (video streaming on customers’ personal devices, dedicated digital channels and onboard sampling) provided by Immfly’s specialist advertising unit. After defining a clear target audience paired to specific destinations, thousands of Red Bull Coconut Edition cans were distributed this summer on more than 80 flights to customers en route to Ibiza, Menorca, and Mallorca.
Digital content offered to a captive audience.
The Red Bull brand also chose to sponsor several channels of Immfly’s Inflight Entertainment System (IFE), which impacted a specific customer segment in a captive environment. This enabled cut-through to an audience in an uncluttered media environment with exclusive messaging, and resulting a tailormade digital campaign streamed on passengers’ own devices.
All campaigns are monitored and analyzed, allowing marketing managers to make better decisions on future actions. Ideal for new product launching, this data collected facilitates optimization campaigns in real-time to maximize ROI.
As Ramón Rodriguez, Advertising Manager at Immfly says “More and more brands rely on us given our clear value proposition: a captive environment where brands can interact with their target audience while delivering a tangible benefit.”
Immfly is a provider of Connected Digital Services and Best in Class IFE platform, that enables airlines to dynamically broadcast premium entertainment content, channels, and services, including Video On Demand at unrivaled streaming speeds, directly on passenger’s personal devices. The platform is available to all aircraft regardless of onboard internet connectivity.