Iberia Express has chosen Immfly and DO & CO for a better retail experience

18th November 2021

Iberia Express has been investing in new generation inflight technologies and this time the Spanish airline is digitizing its onboard retail experience with Immfly. A new all-integrated crew app is making the crew's life easier, while a user-friendly and smart back-office system is improving the warehouse and inventory management process. It's the launch of the most recent services by the technological provider Immfly in partnership with DO & CO (Iberia Express official catering provider).

Immfly Retail Era

Full digitalisation of the cabin

Immfly, the innovative inflight digital services provider for Iberia Express, has now expanded its services to digitalise the retail onboard space.

Immfly’s disruptive retail technology offers an all in one solution for Iberia Express - Retail On Board. The new solution digitalises the Iberia Express menu proposition by enabling payments through an innovative all-in-one Android EPOS. This allows contactless transactions whilst its backend system manages the warehouse operations and inventory.

Immfly’s technology will also allow in-seat ordering, which will enable passengers to consult, order and pay for all onboard catering products from their own devices, making it a complete retail experience on personal devices.

This new retail capability is also available with Boeing Digital Direct, a complete digital services platform for any commercial airplane that combines the best of Immfly and Boeing for retail, ancillary revenue and wireless inflight entertainment.

With this new Buy On Board service, there is a significant opportunity for Iberia Express to expand its revenue stream and most importantly provide its customers with a seamless inflight experience.

DO & CO, Iberia Express’ new catering provider has also expanded its business operations from a handling/logistic partner, it is now also the official catering provider for IBS.

“At Immfly we are intensively working towards unlocking the full potential of inflight service and entertainment for airlines. With Iberia Express being the first to test out our new disruptive Retail On Board solution in the market, we are really confident in the efficacy of our service and payment technology.” - Pablo Linz, Immfly’s CEO

“At Iberia Express we are committed to innovation and we pay special attention to the service we offer. Regarding this, we know that digitalisation is key to guarantee a seamless service for our customers, that is more suited to their new habits. These small details make a big difference and we will continue working with Immfly and DO & CO to ensure that our customers receive an excellent on-board experience.” - Paloma Cabañas, Head of Customer Experience at Iberia Express

“At DO & CO we are eager to continue exceeding customer’s expectations. We have joined the on-board retail business to continue providing unique customer experiences. Through collaboration with Immfly, our technological partner, we have been able to provide Iberia Express with the necessary tools to deliver the best quality service to customers looking to enjoy premium freshly made products on-board.” Attila Dogudan, CEO DO & CO

About Iberia Express

As the Iberia Group´s low cost airline and member of oneworld, Iberia Express operates short and medium-haul routes, which serve not only to bolster the long-haul network of its mother company, but also to operate effectively in the low cost airline sector in its own right. The airline flies to more than 35 national and international destinations and it is one of the few companies in its sector that offers a business class service on all flights. In 2019, the company was recognised for the sixth consecutive year as the most punctual low cost airline in Europe, according to reports from the consultant FlightGlobal.

About Immfly

Immfly is an award-winning provider of Connected Digital Services and Best in Class In-flight Entertainment. Immfly S.L. is headquartered in Barcelona, Spain, with global offices serving full service, low cost and regional airlines worldwide. Immfly’s digital services reach millions of passengers across hundreds of destinations in Europe, Africa, Asia and North and South America.

About DO & CO

DO & CO stands for handmade premium quality, freshly cooked every day by our culinary specialists. For DO & CO its customers and guests always come first, and it is the company’s utmost priority to ensure that each and every single one of our guests enjoys a unique culinary experience with us. We strive to entertain, inform and inspire people around the globe through the power of unparalleled hospitality know-how, reflecting the iconic brands, creative minds and innovative product designs which make it a world leading hospitality company.

Immfly-and-tourvest

Surrey United Kingdom, 8th December 2020

Immfly and tourvest retail services collaborate in onboard innovation

Immfly, the award-winning provider of connected Cabin Digital Services and a Boeing Horizon-X invested company, is proud to announce its collaboration with Tourvest Retail Services (Tourvest), a leader in the provision of travel retail sector products, services and technologies.

Responding-to-market

20 November 2020

Responding to market conditions with a new wireless inflight entertainment and digital services platform

As inflight entertainment continues to evolve in the digital age, passengers are seeking options that will keep them entertained and provide relief from the stresses of travel, especially considering today’s global realities. To expand its digital reach, Boeing has teamed with industry leading technology company IMMFLY to introduce Boeing Digital Direct – a wireless inflight entertainment (wIFE) and digital services platform for airlines.

Immfly-and-GetYourGuide

15 October 2020

Immfly and GetYourGuide launch innovative new solution to drive inflight experience bookings

Immfly, an award-winning provider of Connected Digital Cabin Services and Best in Class IFE, today announces the launch of an industry-first onboard digital service developed in partnership with GetYourGuide, the booking platform for incredible travel experiences.

IMMFLY-Secures-Long

16 March 2020

IMMFLY Secures Long Term Partnership with IAG

IAG selects Immfly for the maintenance and future development of ‘.air’, the universal inflight digital platform deployed across the fleet. Immfly’s advanced digital solution enables airlines to efficiently and remotely manage onboard digital products and services on all aircraft types.

A-Blockbuster-Flight:

18 February 2020

A Blockbuster Flight: Immfly Boards the Joker on Iberia Express

Immfly introduces Warner Bros. Entertainment Inc. films on Club Express Onboard, the digital inflight entertainment and services platform it operates on Iberia Express. The airline surprises passengers on the Madrid-Copenhagen route by screening the Joker, the film which received the most Oscar nominations of any film in 2020. The crew provides earphones and mobile device holders to all passengers with which they can comfortably enjoy screening the film wirelessly using their smartphones while enjoying complimentary popcor.

Inflight-Digital-Services

3 February 2020

Inflight Digital Services Provider Immfly Announces Strategic Investment from Boeing

Immfly provides in-flight digital services focused on enhancing airline customer experience, maximising onboard revenues and streamlining operations. The investment will help Boeing meet airline customers’ evolving in-flight experience expectations.

Journey-Meditation-and

9 October 2019

Journey Meditation and Immfly Invite You To A Happier, Healthier and Less Stressful World

Airplane travel can often be a hectic experience. It is quite common for people who travel to feel stress, anxiety or to just worry about what comes next. In short, travel days are loaded with obligations. These obligations result in obstacles to thinking and living in the present.

Red-Bull-gives

17 September 2019

Red Bull gives you wings while you travel with Immfly this summer

This last summer, Red Bull and Immfly delivered an on-board product sampling and brand activation marketing action to flying passengers.

IMMFLY’s-Best-In-Class-Connected

25 June 2019

IMMFLY’s Best-In-Class Connected Digital Services Platform Arrives to AILA Lounges

The Immfly Lounge service is part of a unique customer journey platform Immfly provides airports and airlines. It is designed to enable seamless extension of the customer experience end-to-end: from lounge, to gate, to inflight and post arrival.

Ethiopian-Airlines-Selects

8 April 2019

Ethiopian Airlines Selects IMMFLY’S Connected Digital Services & IFE Platform

Ethiopian Airlines, the largest Aviation Group in Africa and SKYTRAX certified Four Star Global Airline, announced that it has established a new partnership with Immfly, an on-board digital transformation platform for in-flight e-commerce and on-board connectivity that enables airlines to digitally improve the passenger travel experience.

Adsfly:-The-first

1 April 2019

Adsfly: The first inflight advertising agency to specialise in digital IFE media and integrated on-board campaigns

Following success in revenue generation from on-board branding and performance campaigns, Immfly launches a new media division providing a 360o solution focused on the airline industry. The sky is the new marketplace for brands.

Immfly-is-expanding

26 February 2019

Immfly is expanding its operations into Asia

After collaborations with leading airlines including easyJet, IAG’s Iberia Express, Pegasus, Sun Express and many others, Immfly is expanding its operations into Asia.

We use necessary cookies to make our platform work and to remember your preferences. If you accept, we would also like to set optional analytics cookies to help us improve it. You may obtain further information about our cookies in the Privacy and Cookies Policy. You may accept all the cookies or configure them below.