LEVEL marks the first airline to launch the Pre-Order functionality with Immfly’s latest product

16th February 2022

  • LEVEL launches a platform that allows each passenger to purchase the products they want to consume on board and be in control of what happens at all times in the flight. By bringing only what is to be consumed on board, the airline reduces the weight of the plane, waste and food waste.
  • With this new service in partnership with Immfly, LEVEL takes a further step in customizing the on-board experience based on passengers’ personal preferences.

More customization and less weight on board, these are the strategic objectives that explain the new LEVEL launch: a pre-order platform that allows each person to purchase the products they want to consume on board.

LEVEL has taken a further step in personalizing the on-board experience. With this new functionality, it is possible to purchase products and services in advance to enjoy during the flight. From comfort items such as eye masks, to an ear phone, to complete menus or hot drinks, the options are very varied and allow you to choose from a wide range of up to 15 different dishes. With this platform, LEVEL allows you to tailor all the services that take place at each moment of the flight, so that each person decides what they consume and when they consume it. The products are delivered by the crew directly to the seat and your reservation is made through my.flylevel.com, up to 12 hours before the flight departs.

With this new portal, the airline optimizes the cargo on board, reducing not only the weight but also food waste, in line with its commitment to optimizing processes to reduce environmental impact of the same, putting technology at the service of efficiency.

LEVEL's value proposition, specified in the fly your way that accompanies the company's logo, is embodied in services like this, which consist of one more step in the configuration of tailor-made trips. The airline works daily to offer an increasingly personalized on-board experience, different for each person. Thus, the clientele on board has designed the experience to measure: reserving everything they want, but nothing they do not need.

This new service is part of Immfly’s latest PRE-ORDER solution, which aims at letting airlines provide a much personalized experience to their passengers by allowing them to pre-order the products they want to use in flight - until 12 hours before departure. Also, helping the crew members to be more efficient and provide a non-interruptive flight experience. The new PRE-ORDER solution can be complemented with Immfly’s disruptive ROB (Retail On Board) to provide a complete 360 retail solution for airlines.

With this new Buy On Board service, there is a significant opportunity for Iberia Express to expand its revenue stream and most importantly provide its customers with a seamless inflight experience.

Each person has preferences and needs, therefore, they demand something different from the on-board experience, especially on long-haul flights. At LEVEL we understand that, to satisfy different demands, the experience has to be tailored. Today, closed service packages are losing steam in favor of personalized configurations. Product or service customization contributes directly to improve and enrich the customer experience, the center of our vision and also of our partner, Immfly. Together we have taken a further step in innovation with a very easy-to-use platform for customers offering this highly personalized service and facilitating them fly their way. - Joan Martinez, Head of Customer at LEVEL.

At Immfly our aim is to provide a complete Digital Cabin experience for our customers and we realised it starts from the process a passenger is booking their flights. Hence it's important to provide them with options tailored to their needs and preferences. Our latest PRE-ORDER solution helps airlines to achieve this and with Level being the first one to use the solution, we are another step in disrupting the Inflight experience - Maria Cardenal, GM Immfly.

LEVEL has developed active listening mechanisms, such as personalized surveys and conversations with its community through social networks, to collect the opinions, suggestions and preferences of its customers and adapt to them. Expanding the range of products and efficient waste management are two demands that the airline has managed to integrate into this new proposal.

ABOUT LEVEL

LEVEL is IAG's long-haul, low-cost airline brand that began its flights in June 2017. LEVEL offers a personalized and differential in-flight experience at very attractive prices. LEVEL is IAG's sixth airline brand alongside Aer Lingus, British Airways, Iberia, Iberia Express and Vueling.

ABOUT IMMFLY

Immfly is transforming the cabin space. We provide Connected Digital Services: Retail on Board, Operational Services, Crew Applications, Connectivity Services and Inflight Entertainment. Headquartered in Barcelona and with a network of global offices, our team of +100 talented people empower and support full service, low cost, and regional airlines worldwide. Our services currently reach +15M passengers per month across hundreds of destinations in Europe, Africa, Asia, North and South America.

Iberia-Express-has

18th November 2021

Iberia Express has chosen Immfly and DO & CO for a better retail experience

Iberia Express has been investing in new generation inflight technologies and this time the Spanish airline is digitizing its onboard retail experience with Immfly. A new all-integrated crew app is making the crew's life easier, while a user-friendly and smart back-office system is improving the warehouse and inventory management process. It's the launch of the most recent services by the technological provider Immfly in partnership with DO & CO (Iberia Express official catering provider).

Immfly-and-tourvest

Surrey United Kingdom, 8th December 2020

Immfly and tourvest retail services collaborate in onboard innovation

Immfly, the award-winning provider of connected Cabin Digital Services and a Boeing Horizon-X invested company, is proud to announce its collaboration with Tourvest Retail Services (Tourvest), a leader in the provision of travel retail sector products, services and technologies.

Responding-to-market

20 November 2020

Responding to market conditions with a new wireless inflight entertainment and digital services platform

As inflight entertainment continues to evolve in the digital age, passengers are seeking options that will keep them entertained and provide relief from the stresses of travel, especially considering today’s global realities. To expand its digital reach, Boeing has teamed with industry leading technology company IMMFLY to introduce Boeing Digital Direct – a wireless inflight entertainment (wIFE) and digital services platform for airlines.

Immfly-and-GetYourGuide

15 October 2020

Immfly and GetYourGuide launch innovative new solution to drive inflight experience bookings

Immfly, an award-winning provider of Connected Digital Cabin Services and Best in Class IFE, today announces the launch of an industry-first onboard digital service developed in partnership with GetYourGuide, the booking platform for incredible travel experiences.

IMMFLY-Secures-Long

16 March 2020

IMMFLY Secures Long Term Partnership with IAG

IAG selects Immfly for the maintenance and future development of ‘.air’, the universal inflight digital platform deployed across the fleet. Immfly’s advanced digital solution enables airlines to efficiently and remotely manage onboard digital products and services on all aircraft types.

A-Blockbuster-Flight:

18 February 2020

A Blockbuster Flight: Immfly Boards the Joker on Iberia Express

Immfly introduces Warner Bros. Entertainment Inc. films on Club Express Onboard, the digital inflight entertainment and services platform it operates on Iberia Express. The airline surprises passengers on the Madrid-Copenhagen route by screening the Joker, the film which received the most Oscar nominations of any film in 2020. The crew provides earphones and mobile device holders to all passengers with which they can comfortably enjoy screening the film wirelessly using their smartphones while enjoying complimentary popcor.

Inflight-Digital-Services

3 February 2020

Inflight Digital Services Provider Immfly Announces Strategic Investment from Boeing

Immfly provides in-flight digital services focused on enhancing airline customer experience, maximising onboard revenues and streamlining operations. The investment will help Boeing meet airline customers’ evolving in-flight experience expectations.

Journey-Meditation-and

9 October 2019

Journey Meditation and Immfly Invite You To A Happier, Healthier and Less Stressful World

Airplane travel can often be a hectic experience. It is quite common for people who travel to feel stress, anxiety or to just worry about what comes next. In short, travel days are loaded with obligations. These obligations result in obstacles to thinking and living in the present.

Red-Bull-gives

17 September 2019

Red Bull gives you wings while you travel with Immfly this summer

This last summer, Red Bull and Immfly delivered an on-board product sampling and brand activation marketing action to flying passengers.

IMMFLY’s-Best-In-Class-Connected

25 June 2019

IMMFLY’s Best-In-Class Connected Digital Services Platform Arrives to AILA Lounges

The Immfly Lounge service is part of a unique customer journey platform Immfly provides airports and airlines. It is designed to enable seamless extension of the customer experience end-to-end: from lounge, to gate, to inflight and post arrival.

Ethiopian-Airlines-Selects

8 April 2019

Ethiopian Airlines Selects IMMFLY’S Connected Digital Services & IFE Platform

Ethiopian Airlines, the largest Aviation Group in Africa and SKYTRAX certified Four Star Global Airline, announced that it has established a new partnership with Immfly, an on-board digital transformation platform for in-flight e-commerce and on-board connectivity that enables airlines to digitally improve the passenger travel experience.

Adsfly:-The-first

1 April 2019

Adsfly: The first inflight advertising agency to specialise in digital IFE media and integrated on-board campaigns

Following success in revenue generation from on-board branding and performance campaigns, Immfly launches a new media division providing a 360o solution focused on the airline industry. The sky is the new marketplace for brands.

We use necessary cookies to make our platform work and to remember your preferences. If you accept, we would also like to set optional analytics cookies to help us improve it. You may obtain further information about our cookies in the Privacy and Cookies Policy. You may accept all the cookies or configure them below.