Adsfly: The first inflight advertising agency to specialise in digital IFE media and integrated on-board campaigns

1 April 2019

Following success in revenue generation from on-board branding and performance campaigns, Immfly launches a new media division providing a 360o solution focused on the airline industry. The sky is the new marketplace for brands.

1st of April, Barcelona. Advertisers finally have a one stop shop for perfectly integrated in-flight campaigns; Adsfly. Combining digital IFE system assets with aircraft assets, advertisers can now place messages, products, services and deals in unique ways in front of a captive audience. Adsfly provides powerful media packages backed with state-of-the-art technology enabling brands to interact with passengers and enhance their travel experience.

And this is just the beginning. An article in Media Life Magazine once stated “The rate of retention of advertising onboard an aircraft is 79%, the highest of all suport media”. The traction Immfly’s advertising department has achieved in recent years, with its cutting edge on board technology, demonstrates a real appetite for such campaigns. Advertising is one of the several revenue channels Immfly taps in to, which has helped establish the company as the only IFE provider proven to deliver premium IFE profitably.

Test drives, native advertising, performance campaigns, branded content and sampling.

To date, Immfly has surprised passengers at 30.000 feet with innovative campaigns combining multiple advertising formats. From providing new products samples produced by popular brands such as Oreo, Coca Cola and Halls, to creating draws in which travelers can win free flights while flying sponsored by Danone or Pernod Ricard, and even showing-casing American Express gold card advantages with digital tools on board, advertisers can get creative. Other examples delivering positive branding cases have included free dental check-ups sponsored by Sanitas, free onboard films from Rakuten TV, and best selling audiobook and ebook content offered by Rakuten Kobo. Brands can cleverly integrate ambient advertising assets inside the aircraft with an onboard digital IFE experience and even extend the experience post flight. Rakuten’s high impact campaign on select easyJet flights integrated messages on offline aircraft assets (such as bulkheads and seatbacks), with digital streaming media. It even provided customers the possibility to continue interacting with the brand post flight, offering passengers the option to continue enjoying content consumed on board after landing as part of a free trial subscription.

All this is backed with detailed metrics reports and deep insights into the target audience. Advertisers benefit from valuable data and can measure their investment and campaign results. Airlines profit by delivering more powerful campaigns with clear visibility on the value and impact they deliver.

Adsfly elevates branding and performance campaigns to new heights

Given the high volume of campaign requests, Immfly decided to launch AdsFly, a specialist media sales division focused on integrated onboard campaigns designed to serve both airlines and other IFE providers looking to commercialise airline assets. With a relentless record in innovation, Immfly has also equipped Adsfly with dedicated tools which will be made available to empower airline clients and advertisers.

Adsfly’s Onboard Ad-Server, a unique technology for IFE revenue solutions

The Adsfly Onboard Adserver is designed to provide advertisers and airlines increased autonomy and flexibility to manage, upload and analyse campaigns which take to the skies. The cutting-edge tool includes a range of features including options to facilitate asset selection, segment campaigns by audience and monitor KPIs.

Airlines will be able to benefit from more efficiency in generating revenues from campaigns and advertisers will enjoy more clarity and autonomy for better decision-making on their investments.

“Advertisers are very interested in the highly captive audiences we reach with our airline network and the technological expertise we provide to manage onboard digital assets in combination with traditional inflight media. The capabilities we deliver are highly effective for both cut-through branding and sustained performance campaigns.” says Ramón Rodríguez Sánchez, Advertising Manager of Adsfly.

The combination of digital and offline environments is proving to be a huge hit with passengers. In a recent campaign, passengers were wowed when they were given the opportunity to sample a product in-flight right after watching a digital advertisement of the same product streamed on their personal devices. Adsfly is already offering advertisers the opportunity to pair other assets with the inflight experience including those available at airports, gate areas, lounges and even parking spaces.

Samuel Gombervaux, Chief Revenue Officer at Adsfly states: “As the travel industry continues to grow, it’s become clear to us that advertisers need a 360 degree solution to reach this audience. Adsfly, answers precisely that need with a high level of expertise. Not only are we hardware agnostic focused on serving all IFE providers, but we are also effectively airline agnostic, as our media sales services are available to all airlines in the industry irrespective of their IFE supplier and media agency. Our clients are looking to Adsfly to help them maximise reach across aviation.”

About Adsfly:

Adsfly, a specialist media division, provides 360-degree customised inflight advertising services to airlines and advertisers integrating proprietary digital technology with traditional aircraft media. Advertisers benefit from sophisticated unique tools and increased transparency enabling them to optimise their investment with highly targeted captive audience campaigns, while airlines and their IFE providers benefit from opportunities to maximise media asset value. The Adsfly division already provides its services to hundreds of aircraft in multiple countries reaching over 60 million customers.


16th February 2022

LEVEL marks the first airline to launch the Pre-Order functionality with Immfly’s latest product

LEVEL launches a platform that allows each passenger to purchase the products they want to consume on board and be in control of what happens at all times in the flight. By bringing only what is to be consumed on board, the airline reduces the weight of the plane, waste and food waste. With this new service in partnership with Immfly, LEVEL takes a further step in customizing the on-board experience based on passengers’ personal preferences.


18th November 2021

Iberia Express has chosen Immfly and DO & CO for a better retail experience

Iberia Express has been investing in new generation inflight technologies and this time the Spanish airline is digitizing its onboard retail experience with Immfly. A new all-integrated crew app is making the crew's life easier, while a user-friendly and smart back-office system is improving the warehouse and inventory management process. It's the launch of the most recent services by the technological provider Immfly in partnership with DO & CO (Iberia Express official catering provider).


Surrey United Kingdom, 8th December 2020

Immfly and tourvest retail services collaborate in onboard innovation

Immfly, the award-winning provider of connected Cabin Digital Services and a Boeing Horizon-X invested company, is proud to announce its collaboration with Tourvest Retail Services (Tourvest), a leader in the provision of travel retail sector products, services and technologies.


20 November 2020

Responding to market conditions with a new wireless inflight entertainment and digital services platform

As inflight entertainment continues to evolve in the digital age, passengers are seeking options that will keep them entertained and provide relief from the stresses of travel, especially considering today’s global realities. To expand its digital reach, Boeing has teamed with industry leading technology company IMMFLY to introduce Boeing Digital Direct – a wireless inflight entertainment (wIFE) and digital services platform for airlines.


15 October 2020

Immfly and GetYourGuide launch innovative new solution to drive inflight experience bookings

Immfly, an award-winning provider of Connected Digital Cabin Services and Best in Class IFE, today announces the launch of an industry-first onboard digital service developed in partnership with GetYourGuide, the booking platform for incredible travel experiences.


16 March 2020

IMMFLY Secures Long Term Partnership with IAG

IAG selects Immfly for the maintenance and future development of ‘.air’, the universal inflight digital platform deployed across the fleet. Immfly’s advanced digital solution enables airlines to efficiently and remotely manage onboard digital products and services on all aircraft types.


18 February 2020

A Blockbuster Flight: Immfly Boards the Joker on Iberia Express

Immfly introduces Warner Bros. Entertainment Inc. films on Club Express Onboard, the digital inflight entertainment and services platform it operates on Iberia Express. The airline surprises passengers on the Madrid-Copenhagen route by screening the Joker, the film which received the most Oscar nominations of any film in 2020. The crew provides earphones and mobile device holders to all passengers with which they can comfortably enjoy screening the film wirelessly using their smartphones while enjoying complimentary popcor.


3 February 2020

Inflight Digital Services Provider Immfly Announces Strategic Investment from Boeing

Immfly provides in-flight digital services focused on enhancing airline customer experience, maximising onboard revenues and streamlining operations. The investment will help Boeing meet airline customers’ evolving in-flight experience expectations.


9 October 2019

Journey Meditation and Immfly Invite You To A Happier, Healthier and Less Stressful World

Airplane travel can often be a hectic experience. It is quite common for people who travel to feel stress, anxiety or to just worry about what comes next. In short, travel days are loaded with obligations. These obligations result in obstacles to thinking and living in the present.


17 September 2019

Red Bull gives you wings while you travel with Immfly this summer

This last summer, Red Bull and Immfly delivered an on-board product sampling and brand activation marketing action to flying passengers.


25 June 2019

IMMFLY’s Best-In-Class Connected Digital Services Platform Arrives to AILA Lounges

The Immfly Lounge service is part of a unique customer journey platform Immfly provides airports and airlines. It is designed to enable seamless extension of the customer experience end-to-end: from lounge, to gate, to inflight and post arrival.


8 April 2019

Ethiopian Airlines Selects IMMFLY’S Connected Digital Services & IFE Platform

Ethiopian Airlines, the largest Aviation Group in Africa and SKYTRAX certified Four Star Global Airline, announced that it has established a new partnership with Immfly, an on-board digital transformation platform for in-flight e-commerce and on-board connectivity that enables airlines to digitally improve the passenger travel experience.

We use necessary cookies to make our platform work and to remember your preferences. If you accept, we would also like to set optional analytics cookies to help us improve it. You may obtain further information about our cookies in the Privacy and Cookies Policy. You may accept all the cookies or configure them below.