The inflight wireless platform takes off with a boosted content offering and continues to enhance the passenger experience in Europe with a selection of movies and new branded entertainment channels that after one week are amongst the most consumed onboard.
Barcelona, July 26th 2016 –The Immfly platform has launched a new cinema channel with a selection of movies, alongside new branded entertainment channels including Discovery Networks, National Geographic and The Huffington Post, with content available in English and Spanish for passengers to enjoy.
The first airline to provide this new set of content for free to its passengers is Iberia Express via Club Express Onboard, with films such as ‘Cut Bank’, ‘Pride’ and ‘My Old Lady’ and TV shows including ‘Idris Elba: No Limits’.
This innovation is part of Immfly’s ambition to continuously provide new content to its users following their feedback on post-flight surveys. The number and genre of movies and branded entertainment channels will soon be increased. The content offering adjusts to each airline’s preferences and passenger profiles to fight boredom their in longer routes.
“Seven out of ten users access entertainment channels onboard” states Oriol Cagigós, Head of Content at Immfly. “We place entertainment at the heart of the passengers’ trip and we are committed to provide them with the industry’s best onboard content. Through the Cinema channel we want to deliver the magic of movies onto each users’ very own laptop, tablet or mobile phone so that passengers feel at home while in the air.”
“The Immfly branded entertainment channels enable brands to connect with a previously unreachable audience, at a moment when they are highly captive and receptive”, says Jimmy M. von Korff, co-founder of Immfly. “The great thing is that not only can passengers really enjoy our partner’s content during their flights, but they can find out more about their on-ground channels and preview new releases with the opportunity to sign up and continue that interaction after the flight. It’s a powerful, fun new tool for entertainment brands to connect with people flying in Europe”.
Headquartered in Barcelona, Immfly was founded in 2013 with the support of more than 50 influential multinational partners. The company is leading the development of on-board digital platforms within Europe, helping transport companies to strengthen their customer loyalty by increasing their “Net Promoter Scores” amongst passengers and encouraging the creation of new ancillary revenues through the sponsorship and e-commerce available on the platform. Currently, more than 380.000 users have already enjoyed the service.
For more information contact:
Ana Torres – firstname.lastname@example.org | +34 935 9913