Barcelona, 21th of February 2019. – Yesterday, the airline surprised passengers on its Madrid-Copenhagen-Madrid flight with a showing of the Oscar-nominated film Bohemian Rhapsody via its free inflight entertainment Platform – Club Express Onboard – provided by Immfly.
In addition to being given headphones and support stands for their viewing devices, passengers were also provided with popcorn, making it a truly cinematic experience.
Just a few days ahead of the Oscars Awards Ceremony, Iberia Express surprised passengers on its Madrid-Copenhagen-Madrid flight with a special film screening complete with complimentary popcorn.
Bohemian Rhapsody, one of the favourites for the Oscars 2019 with 5 nominations, was the chosen film for this “blockbuster” flight in which passengers were gifted with headphones, disposable stands to support their viewing devices while they watched the film and tubs of popcorn.
This debut welcomed the blockbuster as one of the latest films available completely free of charge on Club Express Onboard, the inflight entertainment platform provided by Immfly. The platform’s Movie Channel offers a wide variety of premieres in multiple languages including Spanish, English, and French.
The continual updating of the content on Club Express Onboard reflects the committed effort on the part of both companies to offer a service with a difference, a service which is highly valued by customers as reflected in the airline’s latest satisfaction surveys. A significant share of respondents (31.6%) gave the platform a top score (scoring the service an 8, 9 or 10 out of 10), and are considered “Platform Lovers.”
Paloma Cabañas, Head of Customer Experience and Inflight Services at Iberia Express said: “We strive to offer an exclusive travel experience to our passengers throughout the entire customer journey, and it is a proven fact that the Inflight entertainment platform provided by Immfly, is a key contributor to our success”. Cabañas highlighted, “Moreover, our attractive entertainment offer is paired with very selective catering, both in tourist and business class”.
Julia Maruny, Head of Content at Immfly added: “With this event, we wanted to offer passengers a truly unique and immersive experience so they could sit back, relax and enjoy the best cinema on board while flying to their destination.”
Since the beginning of their partnership 2014, Iberia Express and Immfly have been collaborating together with the common goal of improving passenger satisfaction.
Immfly is an award winning provider of Connected Digital Services and Best in Class IFE.
Immfly started by disrupting the traditional inflight entertainment industry with its innovative platform, enabling airlines to broadcast channels and services including video on demand, at excellent streaming speeds, directly on passenger devices. The company now provides an expanded range of digital services which include compelling content portfolios packed with prime entertainment, innovative commercialisation channels and functionalities for valuable operational efficiencies. All of Immfly’s services are available for rapid deployment, regardless of whether aircraft are equipped with external internet connectivity. Airlines can immediately benefit from enhanced passenger experience, smarter operations and significant new revenue streams.
Immfly is the first and only company to make IFE profitable and leads the industry with expertise in revenue generation through onboard digital services. Airlines are no longer required to invest in expensive seat back systems which weigh down aircraft and balance sheets with heavy systems that tend to be costly to maintain. Immfly provides dynamic, content-rich, connected digital platforms which eliminate weight and costs while providing profitable new ancillary revenue streams.
The company’s digital services and Best in Class IFE products are designed to span the entire customer journey with a strategic vision of an emerging fully connected environment. Immfly’s platforms are hardware agnostic, designed to run on line-fit, and industry compliant fixed or portable systems. Hardware options also include Immfly’s own higher spec plug in portable technology for rapid fleet roll out.
Immfly S.L. is a global company headquartered in Barcelona serving full service, low cost and regional airlines with a total reach of 55 million passengers covering +250 destinations across Europe, Asia, N & S America.
For more information about Immfly:
Tel. +34 935 991 913