With the installations recently completed in 21 aircraft, Immfly has announced today the release of a new product, completely branded under the white label ‘Club Express Onboard’
Barcelona, 12th of July 2016 – Iberia Express, which entered into partnership with Immfly in 2014, was the first airline to offer this innovative wireless service on board their short and medium haul flights. Now, two years later, the companies have announced that their partnership has gone one step further by launching a new product identity under one unified brand, ‘Club Express Onboard’. Taking advantage that now the solution is accessible in the full fleet, the product offers new features and fully integrated into the airline’s travellers’ club.
Javier Hernández Racionero, Head of Marketing and eCommerce at Iberia Express, says that “with Club Express Onboard we seek to consolidate and differentiate Iberia Expressa’ travel brand and to further integrate the inflight entertainment experience in line with our travellers’ club. Our aim is to offer a greater consistency to the overall user experience and making it easier to access all the services that the airline has to offer.”
“We have launched Club Express Onboard to better adapt to the airline strategy, making it accessible for free in Iberia Express’ entire fleet via any electronic device” states Pablo Linz, co-founder of the Barcelona based company, Immfly. “This new product offers a wider selection of content, including movies in English and Spanish and many other audiovisual channels, ensuring we deliver the best on board service to their passengers.”
About Iberia Express
Iberia Express, a wholly-owned subsidiary of Iberia, operates short and mid haul routes as well as supporting growth in Iberia’s long haul business. Iberia Express is a member of Oneworld, an alliance of eleven airline companies who offer their passengers 14,000 flights a day to around 1,000 airports in 150 destinations. According to FlightStats, in 2015 Iberia Express has been, for the second time, the most punctual airline in the world.
To see more info about Club Express Onboard: onboard.iberiaexpress.com
Headquartered in Barcelona, Immfly was founded in 2013 with the support of more than 50 influential multinational partners. The company is leading the development of on-board digital platforms within Europe, helping transport companies to strengthen their customer loyalty by increasing their “Net Promoter Scores” amongst passengers and encouraging the creation of new ancillary revenues through the sponsorship and e-commerce available on the platform. Currently, more than 355.000 users have already enjoyed the service.
For more information contact:
Ana Torres – firstname.lastname@example.org | +34 935 991 913