The latest on board entertainment solution and the first of its kind to be profitable in the European Market, Immfly welcomes major brands to sponsor the platform proving the incremental revenue generation potential of IFE channels.
Barcelona, 13th of June 2016 – One of their main targets being to provide airlines with new and boosted revenue streams, Immfly’s wireless platform offers a unique over-the-air reception of advertising campaigns pioneered by major labels such as American Express, Halls – from Mondelez – or Vodafone. According to the airline’s preferences and the brands’ strategy, the campaigns can be either online or offline, thereby ranging from Channel Sponsorship or Email Marketing formats, to Samplings. IFE Wireless Solutions are flourishing, and so is Immfly’s year on year revenue, which has increased up to 400%.
“We are thrilled to include partners such as American Express on our advertiser portfolio. The inflight digital advertising industry is growing YoY at a 3 digits speed, which opens great perspective for the future”, asserts Samuel Gombervaux, Chief Revenue Officer at Immfly and former Head of Advertising at Google. “Our Immfly platform enables digital advertising interaction where and when others can’t reach. It’s a moment when our audience is relaxed and receptive: during their flight.”
Immfly’s willingness to work with advertising brands also involves Small & Medium Businesses. The latter have the opportunity to promote their services in the platform’s digital travel guides, prospectively attracting new potential customers and enabling passengers to discover high quality experiences when they reach their destination.
According to Jimmy M. von Korff, co-founder of Immfly, “The IFE industry is evolving towards smarter digital services that add value to the passenger’s experience, and as airlines seek to enhance it, they must also identify innovative ways to increase revenue. Via Performance Marketing and Platform Sponsorship, we aim to cover these two needs since we provide airlines with a strong ancillary tool while still enhancing the passenger’s travel experience and ultimately benefiting brands and other third parties.”
Headquartered in Barcelona, Immfly was founded in 2013 with the support of more than 50 influential multinational partners. The company is leading the development of on-board digital platforms within Europe, helping transport companies to strengthen their customer loyalty by increasing their “Net Promoter Scores” amongst passengers, and encouraging the creation of new ancillary revenues through the sponsorship and e-commerce available on the platform.
For more information contact:
Ana Torres – firstname.lastname@example.org | (+34) 935991913