An entertaining onboard action that takes advantage of the flight time to interact with passengers through an innovative campaign
Barcelona, 5th September 2018. Immfly, after having carried out campaigns with brands such as Rakuten, American Express, Volvo or Mondelez, has now taken to the clouds the refreshment Font Vella Levité, with an action that is being developed throughout the entire summer, onboard Air Nostrum’s fleet.
Through an action that combines sampling and digital branding, the brand is present on Air Nostrum flights (Iberia Regional).
In collaboration with Immfly, a technology company specialized in onboard digital services and entertainment solutions, Font Vella Levité has created an entertaining and refreshing campaign where passengers can interact with the brand playing the “Lemonade Game”, participating in a draw for a flight for two people or enjoying the entertainment channels included in the platform.
The soft drink from Danone, bets for one of the most innovative advertising environments; the aircraft’s interior and the entertainment systems in passengers’ own devices. This combination ensures (an) excellent brand exposure and visibility, and fits perfect to this kind of products during summer times.
Levité is the lemonade from Font Vella, a refreshing drink inspired on the traditional lemonade, ideal for (the) summer trips.
Ramón Rodríguez, Brand Sales Manager at Immfly, states “If a brand wants to surprise and ensure their investment in actions with a real positive impact, the environment of an airplane is ideal for its captivation, innovation, and level of disruption. ”
The retention rate of advertising onboard is 79%, the highest of all media, and onboard advertising generates more than 25% of positive impact on the purchase intention, According to Media Life Magazine.
These type of arguments further reinforce the increase of campaigns like the one Font Vella Levité is currently performing.
Immfly is the first company in Spain with specific services for advertising campaigns, in a flight environment. A Pioneer in its activity, it offers the possibility of creating actions through 360 degrees, using the entire aircraft as support.
Impacting segmented audiences, Immfly develops an advertising solution that allows any brand to create branding or performance campaigns in its entertainment system, but also, actions that involve product sampling, or even personalization in the aircraft through stickers, etc, positioning brands where the rest of the competitors does not reach.
For more information about Immfly:
Tel. +34 935 991 913