Following success in revenue generation from on-board branding and performance campaigns, Immfly launches a new media division providing a 360o solution focused on the airline industry. The sky is the new marketplace for brands.
1st of April, Barcelona. Advertisers finally have a one stop shop for perfectly integrated in-flight campaigns; Adsfly. Combining digital IFE system assets with aircraft assets, advertisers can now place messages, products, services and deals in unique ways in front of a captive audience. Adsfly provides powerful media packages backed with state-of-the-art technology enabling brands to interact with passengers and enhance their travel experience.
And this is just the beginning. An article in Media Life Magazine once stated “The rate of retention of advertising onboard an aircraft is 79%, the highest of all suport media”. The traction Immfly’s advertising department has achieved in recent years, with its cutting edge on board technology, demonstrates a real appetite for such campaigns. Advertising is one of the several revenue channels Immfly taps in to, which has helped establish the company as the only IFE provider proven to deliver premium IFE profitably.
Test drives, native advertising, performance campaigns, branded content and sampling.
To date, Immfly has surprised passengers at 30.000 feet with innovative campaigns combining multiple advertising formats. From providing new products samples produced by popular brands such as Oreo, Coca Cola and Halls, to creating draws in which travelers can win free flights while flying sponsored by Danone or Pernod Ricard, and even showing-casing American Express gold card advantages with digital tools on board, advertisers can get creative. Other examples delivering positive branding cases have included free dental check-ups sponsored by Sanitas, free onboard films from Rakuten TV, and best selling audiobook and ebook content offered by Rakuten Kobo. Brands can cleverly integrate ambient advertising assets inside the aircraft with an onboard digital IFE experience and even extend the experience post flight. Rakuten’s high impact campaign on select easyJet flights integrated messages on offline aircraft assets (such as bulkheads and seatbacks), with digital streaming media. It even provided customers the possibility to continue interacting with the brand post flight, offering passengers the option to continue enjoying content consumed on board after landing as part of a free trial subscription.
All this is backed with detailed metrics reports and deep insights into the target audience. Advertisers benefit from valuable data and can measure their investment and campaign results. Airlines profit by delivering more powerful campaigns with clear visibility on the value and impact they deliver.
Adsfly elevates branding and performance campaigns to new heights
Given the high volume of campaign requests, Immfly decided to launch AdsFly, a specialist media sales division focused on integrated onboard campaigns designed to serve both airlines and other IFE providers looking to commercialise airline assets. With a relentless record in innovation, Immfly has also equipped Adsfly with dedicated tools which will be made available to empower airline clients and advertisers.
Adsfly’s Onboard Ad-Server, a unique technology for IFE revenue solutions
The Adsfly Onboard Adserver is designed to provide advertisers and airlines increased autonomy and flexibility to manage, upload and analyse campaigns which take to the skies. The cutting-edge tool includes a range of features including options to facilitate asset selection, segment campaigns by audience and monitor KPIs.
Airlines will be able to benefit from more efficiency in generating revenues from campaigns and advertisers will enjoy more clarity and autonomy for better decision-making on their investments.
“Advertisers are very interested in the highly captive audiences we reach with our airline network and the technological expertise we provide to manage onboard digital assets in combination with traditional inflight media. The capabilities we deliver are highly effective for both cut-through branding and sustained performance campaigns.” says Ramón Rodríguez Sánchez, Advertising Manager of Adsfly.
The combination of digital and offline environments is proving to be a huge hit with passengers. In a recent campaign, passengers were wowed when they were given the opportunity to sample a product in-flight right after watching a digital advertisement of the same product streamed on their personal devices. Adsfly is already offering advertisers the opportunity to pair other assets with the inflight experience including those available at airports, gate areas, lounges and even parking spaces.
Samuel Gombervaux, Chief Revenue Officer at Adsfly states: “As the travel industry continues to grow, it’s become clear to us that advertisers need a 360 degree solution to reach this audience. Adsfly, answers precisely that need with a high level of expertise. Not only are we hardware agnostic focused on serving all IFE providers, but we are also effectively airline agnostic, as our media sales services are available to all airlines in the industry irrespective of their IFE supplier and media agency. Our clients are looking to Adsfly to help them maximise reach across aviation.”
Adsfly, a specialist media division, provides 360-degree customised inflight advertising services to airlines and advertisers integrating proprietary digital technology with traditional aircraft media. Advertisers benefit from sophisticated unique tools and increased transparency enabling
them to optimise their investment with highly targeted captive audience campaigns, while airlines and their IFE providers benefit from opportunities to maximise media asset value. The Adsfly division already provides its services to hundreds of aircraft in multiple countries reaching over 60 million customers.